好湯鴨識別設計專案

HAO TANG YA Hot pot

以薑母鴨個人鍋為設計主軸，整體以中式徽章方式呈現，將鍋子作為外框造型，並使用等寬線條表現鍋中的元素，帶出中式現代氛圍。鍋中鴨子波浪曲線的身軀與熱湯結合、共用元素，清楚表達品牌的營業項目。

湯字以中式篆體作為字體架構，並將日改為盛著美食的湯勺，而水部則是以傳統篆體筆畫呈現，也像是緩緩上升的熱煙。

標準色以深珊瑚綠搭配卡其，整體帶出中式現代質感。

The design concept centers around individual pots of ginger duck, presented with a traditional Chinese emblem style. The pot serves as the outer frame, using uniformly wide lines to depict the elements within, evoking a modern Chinese atmosphere. The duck's wavy body and the hot soup inside the pot share elements, clearly conveying the brand's business focus.

The Chinese character for "soup" is structured in a traditional seal script style. The "sun" component is transformed into a ladle filled with delicious food, while the "water" component is represented with traditional seal script strokes, resembling slowly rising steam.

The standard colors are deep coral green paired with khaki, giving the overall design a modern Chinese aesthetic.