森禾菓設計識別專案

The brand is full of the warmth of a grandfather’s love for his grandson. The identity expresses continuity and the passing down of craftsmanship. The concept builds on the Chinese characters for a tree, a grove and a forest, using three tree forms to express growth and continuity. The whole design is based on the idea of ​​three trees. The tree forms incorporate leaves and veins, with the veins symbolizing the passing down of the brand's values. The three leaves are arranged into a "forest", which presents a Japanese texture as a whole, and is matched with arc-shaped English and symmetrical words. The composition combines curved English lettering with a symmetrical Chinese logotype.