EVOLVING MOBILITY  駕 馭 未 來

 

2025年中華賓士蛇年新春套組以「未來之蛇・無限之驅」為主題
設計概念融合電動科技與無限未來的願景，未來之蛇象徵智慧與重生

代表著中華賓士在對未來的前瞻思維和對科技創新不懈追求的道路上，始終保持靈活應變的精神
視覺設計中將蛇的形象以流暢而富有動感的線條呈現，寓意著永無止境的進化與突破

選用深夜藍與飛箭銀作為主色，不僅強化高科技與未來感，也象徵智慧與速度的完美結合

透過此設計概念傳達新的一年中華賓士對未來的科技創新上無限進化的決心，為駕馭未來注入無限可能

The design concept, themed “The Future Snake · Infinite Drive,” seamlessly blends electric technology with the vision of an infinite future. The Future Snake symbolizes wisdom and rebirth, representing CMI GROUP's forward-thinking vision and relentless pursuit of technological innovation. It embodies the brand's spirit of adaptability and resilience on the journey toward the future.

In the visual design, the snake is depicted through fluid and dynamic lines, symbolizing endless evolution and breakthrough. The color palette of Midnight Blue and Arrow Silver enhances the high-tech and futuristic feel, while also representing the perfect harmony of wisdom and speed.

This design concept conveys CMI GROUP's unwavering commitment to infinite advancement in technological innovation in the coming year, injecting limitless possibilities into the future of mobility.

 

 

Design Agency | Fecina

Art Director | Evelyn

Executive Director | Evelyn
Project Manager | Yi Ying

Graphic Design | Yi Ting / Hsin Tung

 

         

 

桌曆

 

Desk Calendar

 

 

以「未來之蛇」為靈感，結合現代設計語彙

將蛇的形態重新詮釋為富有動感與未來感的線條圖騰，整體設計風格簡約而充滿科技感

色彩搭配上選用深夜藍與飛箭銀，營造高科技與智慧結合的視覺效果，蛇身以流暢的曲線設計化為賽道

搭配車輛奔馳的場景，並以精緻紋理點綴，提升整體質感與層次感，象徵中華賓士引領未來移動方式的新潮流

印刷透過絲絨膜的特性，不僅讓色彩更加飽和鮮豔，以及絲絨膜的細膩觸感，打造高級質感的視覺體驗


Inspired by the "The Future Snake," this design merges modern aesthetics with a futuristic vision, reinterpreting the serpent’s form into dynamic, fluid lines that embody motion and innovation. The overall style is minimalist yet infused with advanced technology elements. The color palette features Midnight Blue and Arrow Silver, creating a visual fusion of high technology and intelligence. The snake’s body is seamlessly transformed into a racing track, complemented by speeding vehicles, while intricate textures enhance depth and sophistication. This symbolizes CMI GROUP’s leadership in pioneering future mobility trends. The printing process incorporates velvet lamination, enriching color saturation and vibrancy while delivering a smooth, refined texture for a premium visual and tactile experience.

 

 

 

 

日誌

 

Diary

 

 

日誌封面設計以蛇身纏繞形成2025年的「25」造型，象徵新一年的無限可能與想像

設計風格簡約現代，強調未來感與科技感的視覺效果
印刷後加工部分則以燙霧銀凸顯重點字樣，增加視覺亮點，呈現低調而高級的質感

此設計概念通過未來之蛇的意象，為2025年賦予更多想像與可能


The diary cover design creatively intertwines the serpent's body to form the numbers "25" for 2025, symbolizing infinite possibilities and imagination for the new year. The style is minimalist and modern, emphasizing a futuristic and technological visual appeal. To enhance the design, matte silver foil stamping is applied to highlight key text elements, adding subtle yet striking visual accents for an understated, luxurious look. Through the imagery of the The Future Snake, this design concept infuses 2025 with a sense of boundless potential and visionary possibilities.

 

 

         

 

 

 

紅包

 

Red Envelope

 

 

三款紅包設計圍繞著本次主題「未來之蛇」

第一款紅包以「Year of the Snake」蛇年為主軸，搭配燙雷射銀展現現代未來感

第二款紅包以「Happy new year」農曆新年為主軸，以象徵財運的錢幣呈現新年元素

而蛇在台灣習俗中也象徵財富，與蛇年紅包相呼應，搭配燙霧金展現過年喜慶氛圍

第三款紅包以本次主題名稱「Evolving Mobility」駕馭未來為主軸

以蛇環繞出無限符號，象徵未來無限之可能，搭配燙藍展現科技主題感

整體紅包以四色印刷搭配燙箔呈現

 

外封套使用晶彩星幻紙搭配四色印刷與燙金，呈現奢華金屬色澤

柔和的米金配色為整體視覺增添簡約高雅感，大面積花紋則使用四色印刷漸層點綴燙金線條

使視覺更為豐富不單調。整體以四色印刷搭配燙金呈現

The three red packet designs revolve around the theme of the "Future Snake."

First Design – "Year of the Snake": This version centers on the Year of the Snake, enhanced with laser silver foil stamping to convey a modern, futuristic feel.

Second Design – "Happy New Year": Focusing on Lunar New Year elements, this design incorporates coins symbolizing wealth. In Taiwanese culture, the snake is also associated with prosperity, creating a harmonious connection with the Year of the Snake theme. Paired with matte gold foil, it enhances the festive and joyful atmosphere.

Third Design – "Evolving Mobility": This version embodies the concept of driving the future, featuring a snake coiled into an infinity symbol, representing limitless possibilities. It utilizes blue foil stamping to emphasize the futuristic and technological theme.

All three designs use four-color printing combined with foil stamping to achieve a vibrant and luxurious visual effect.

The outer sleeve is crafted from Iridescent Star Dream Paper, paired with four-color printing and gold foil to create a luxurious metallic sheen. The soft champagne gold palette adds a touch of elegance and simplicity. Large-scale patterns are accented with gradient printing and gold foil lines, enhancing visual richness and sophistication. The overall presentation blends four-color printing with gold foil for a refined and opulent finish.