中華賓士蛇年新春套組

2025 MUSE Design Awards - Gold Winner, Silver Winner

The design concept, themed "The Future Snake · Infinite Drive," seamlessly blends electric technology with the vision of an infinite future. The Future Snake symbolizes wisdom and rebirth, representing CMI GROUP's forward-thinking vision and relentless pursuit of technological innovation. It embodies the brand's spirit of adaptability and resilience on the journey toward the future.

In the visual design, the snake is depicted through fluid and dynamic lines, symbolizing endless evolution and breakthrough. The color palette of Midnight Blue and Arrow Silver enhances the high-tech and futuristic feel, while also representing the perfect harmony of wisdom and speed.

This design concept conveys CMI GROUP's unwavering commitment to infinite advancement in technological innovation in the coming year, injecting limitless possibilities into the future of mobility.

Desk Calendar

Inspired by the "The Future Snake," this design merges modern aesthetics with a futuristic vision, reinterpreting the serpent's form into dynamic, fluid lines that embody motion and innovation. The overall style is minimalist yet infused with advanced technology elements. The color palette features Midnight Blue and Arrow Silver, creating a visual fusion of high technology and intelligence. The snake's body is seamlessly transformed into a racing track, complemented by speeding vehicles, while intricate textures enhance depth and sophistication. This symbolizes CMI GROUP's leadership in pioneering future mobility trends. The printing process incorporates velvet lamination, enriching color saturation and vibrancy while delivering a smooth, refined texture for a premium visual and tactile experience.

Diary

The diary cover design creatively intertwines the serpent's body to form the numbers "25" for 2025, symbolizing infinite possibilities and imagination for the new year. The style is minimalist and modern, emphasizing a futuristic and technological visual appeal. To enhance the design, matte silver foil stamping is applied to highlight key text elements, adding subtle yet striking visual accents for an understated, luxurious look. Through the imagery of the The Future Snake, this design concept infuses 2025 with a sense of boundless potential and visionary possibilities.

Red Envelope

The three red packet designs revolve around the theme of the "Future Snake."

First Design - "Year of the Snake": This version centers on the Year of the Snake, enhanced with laser silver foil stamping to convey a modern, futuristic feel.

Second Design - "Happy New Year": Focusing on Lunar New Year elements, this design incorporates coins symbolizing wealth. In Taiwanese culture, the snake is also associated with prosperity, creating a harmonious connection with the Year of the Snake theme. Paired with matte gold foil, it enhances the festive and joyful atmosphere.

Third Design - "Evolving Mobility": This version embodies the concept of driving the future, featuring a snake coiled into an infinity symbol, representing limitless possibilities. It utilizes blue foil stamping to emphasize the futuristic and technological theme.

All three designs use four-color printing combined with foil stamping to achieve a vibrant and luxurious visual effect.

The outer sleeve is crafted from Iridescent Star Dream Paper, paired with four-color printing and gold foil to create a luxurious metallic sheen. The soft champagne gold palette adds a touch of elegance and simplicity. Large-scale patterns are accented with gradient printing and gold foil lines, enhancing visual richness and sophistication. The overall presentation blends four-color printing with gold foil for a refined and opulent finish.