王品｜聚日式鍋物菜單設計

GiGuo Hot Pot Menu Design

專案需求

王品集團聚日式鍋物的 2025 年菜單視覺升級，以「暖心值得回味」為核心，傳達「有品質的相聚無法抗拒」的品牌主張，為顧客創造兼具品質與溫度的餐飲體驗。

Fecina 設計範圍

沿用聚日式鍋物既有品牌語彙，進行菜單版面、圖標、外框與頁眉標題的視覺設計。本次合作聚焦於菜單應用的升級，而非重新設計品牌標誌。

設計做法

將品牌圖標的外框造型延伸至推薦標章、分類標題與頁面元素中，讓不同品項與頁面維持一致的視覺語言。結合餐點照片與資訊編排，延續品牌識別，也呈現聚所重視的品質與溫暖感受。

GiGuo Hot Pot under WOWPRIME CORP. 2025 Menu Design

This project is a menu visual upgrade for GiGuo Hot Pot under WOWPRIME CORP., centered on the core theme of "Warmth and Unforgettable Dining" and advocating that "Quality Gatherings Are Irresistible" to create a dining experience that combines quality and warmth.

By extending the signature outline of the brand logo into various design elements, such as icons, frames, and header titles, the menu visuals align more closely with the brand, continuing its visual language and elevating the overall visual presentation.

Client: 王品集團聚日式鍋物
Design Agency: Fecina
Art Director: Chao Yu Chen
Executive Director: Chao Yu Chen
Project Manager: Chen Yu Chun
Designer: Chang Hsin Tung、Liu Yi Ting
Photography: Photo Recipe Jane Cahng