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2025 中秋禮盒設計|溫莎堡

2025 Mid-Autumn Gift Box Design

 

 

以溫莎堡經典糕點造型為啟發核心,將其轉化為抽象幾何圖形,並運用不對稱、散佈排列等組合方式,輔以燙金,創造出動態的視覺效果,展現禮盒細緻度。

透過這種「去形塑神」的解構手法,不僅賦予品牌全新的視覺高度,更讓點心的烘焙工藝昇華為一種當代視覺美學。整體設計線條簡潔、結構明朗,有效避開過於地域性或節慶化的元素,適用於全年銷售及日常送禮場景。

 

Inspired by Windsor Castle's signature pastries, the design deconstructs their forms into abstract geometric shapes. Through an asymmetrical and scattered layout complemented by subtle foil stamping, it creates a dynamic visual rhythm that elevates the gift box's refined details.

This deconstructive approach—capturing the essence while shedding literal forms—not only elevates the brand's visual identity but also sublimes the art of baking into a contemporary aesthetic. Featuring clean lines and a well-defined structure, the design deliberately avoids overly regional or seasonal motifs, making it perfectly suited for year-round retail and everyday gifting.

 


 
Design Agency | Fecina
Art Director | Evelyn
Executive Director | Evelyn
Project Manager | Yu Chun
Graphic Design | Hsin Tung
Client | WINDSOR CASTLE
Photography | whitehand studio
 
 
 

 

        

運用不對稱、散佈排列等組合方式輔以

燙顆粒雷射銀,創造出動態的視覺效果,展現禮盒細緻度

 

Through asymmetrical and scattered compositions, accented with gold foil detailing, the design creates a dynamic visual effect that highlights the refinement of the gift box.

 

 

 

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