所在室內設計識別設計專案
所在室內設計識別設計專案
Suo Jai
所在室內設計以「休息放鬆的所在,孩子成長的所在」為品牌核心,將空間視為情感與生活的延伸。視覺概念靈感來自人們在家中放鬆、相聚、成長的日常,並以「安心舒適的生活居所」為主軸,透過當代極簡風格詮釋細膩感,營造溫潤柔和的氛圍,讓每個空間都能成為情感交流與生活記憶的載體,展現品牌專業且溫暖的特質。
圖標整體以品牌英文名稱縮寫「SJ」結合房屋為設計主軸。將「S」與「J」簡化為幾何圓弧圖形,透過柔和的圓角設計呼應建築作品中常見的弧形元素,營造舒適溫潤的空間感。圖標上方以屋頂造型收束,完整形成「家」的意象,對應品牌理念「休息放鬆的所在,孩子成長的所在」。門口留白設計象徵「迎接」與「連結」,傳達室內設計不只是空間的改造,更是生活的入口與承載。標準色選用低彩度的奶油灰色系,營造高級溫暖的氛圍,傳達品牌「安心、舒適、家」的核心價值,整體呈現簡約、現代、質感的視覺調性。
Suo Jai Interior Design
Suo Jai Interior Design takes "a place to rest and unwind, a place where children grow" as its brand core, viewing space as an extension of emotion and everyday life. The visual concept is inspired by daily moments of relaxation, togetherness, and growth at home, with "a safe and comfortable living environment" as the central theme. Interpreted through a contemporary minimalist approach, the design emphasizes subtle refinement and creates a warm, gentle atmosphere, allowing each space to become a vessel for emotional connection and life memories, expressing the brand's professional yet welcoming character.
The icon design centers on the integration of the brand's English initials "SJ" with the form of a house. The letters "S" and "J" are simplified into geometric curves, with softly rounded corners that echo the arched elements commonly found in architectural works, creating a sense of comfort and warmth within the space. A roof shape crowns the icon, completing the imagery of "home" and directly reflecting the brand philosophy of "a place to rest and unwind, a place where children grow." The negative space at the doorway symbolizes "welcoming" and "connection," conveying that interior design is not merely about transforming space, but about creating an entrance to life and a place of belonging. The standard color palette adopts low-saturation creamy gray tones to establish an elegant and warm atmosphere, expressing the brand's core values of "safety, comfort, and home," and presenting an overall visual style that is minimalist, modern, and refined.
- Design Agency
- Fecina
- Art Director
- Chao Yu Chen
- Executive Director
- Chao Yu Chen
- Project Manager
- Chen Yu Chun
- Designer
- Chang Hsin Tung
OTHERS
World Top
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